Safe Quest Essay


1 . Introduction

Since the innovation of diesel engine mankind has new sizes in their item of living conditions my spouse and i. e. the civilization. Most critical achievement thereby was that males got the motion. These diesel machines gave form in a lot more. In transportation sector the horse car/coach were started replacing by motorcars of different sizes and shapes to adjust to the requires of mankind. The addition of gasoline engine offers accelerated the rate. In the present era nobody can even imagine avoiding the elements of transportation because the society has become too much dependent on this kind of. But still there is a problem.

The problem is with the technology. Nobody can declare that these systems will never fail. Due to physical fault, poor maintenance, excessive use, overage, improper use etc these types of failures happen. Though our company is aware of these and may have preventive and reactive steps to avoid those situations but these failures continue to be day-to-day phenomena. Think about a scenario – wherever your personal vehicle becomes out of order on the highway in a remote place. If so , what is the remedy?

There are some preparations by the Govt. However , that can not make the faith of the open public. Thus, within our case, this kind of aspect continues to be remaining uncared. The astute investors could have identified the requirement of assistance in such circumstance in many countries. Your energy of our fresh service oriented firm Safejourney is to treatment these factors.

The purpose of this is to analyze the strategic and situational aspect of the firm and target market item, marketing combine and therefore project a detailed marketing strategy of the organization.

The scope of this plan will be limited to the following:

• Concept Expansion Process

• Company Description

• Ideal Analysis

• Situation Evaluation

• Marketplace Product Emphasis

• Promoting Mix

• Financial Research

• Organization

• Rendering

• Evaluation and Control

Although formulating the routine firstly each of our effort is usually to highlight the concept development method, followed by the orientation while using company. Then Mission, desired goals and primary competency from the organization will be covered underneath strategic examination. Thereafter, deductive part of the strategy will include – SWOT, market, competitor, business and customer analysis. The industry, product and financing aims of the firm and also target market identification would be the contents in the product marketplace focus. This kind of part will also mention the Unique Selling Idea [USP] and positioning program of the business. Then under the marketing program 4 P's i actually. e. marketing mix will probably be illustrated. The financial analysis and company planned build will be talked about followed by the implementation plan. Finally, the evaluation and control procedures will be pen-pictured.

We have carried out a detailed analyze, which was a variety of primary and secondary data analysis and empirical study. Our contact method was mainly as personal interviews with the qualified official with the concerned specialist, and collecting public landscapes associated to this sector. We have also conducted the market survey deliberately, performed various record analyses simply by testing related hypotheses. Number of associated data from Bangladesh Road Transport Authority and Bangladesh Law enforcement officials [traffic control] were also part of the review. Thereby, we now have found it is feasible to provide the patients of the tracks.


2 . you The Idea Generation

Bangladesh is a third world growing country. The country's GDP is certainly not again encouraging. Therefore , the people cannot constantly effort to acquire all quality / completely new vehicles of any sorts. The used vehicles are not always dependable and often identified to be out of commission. Moreover, poor infrastructure from the country has also strong effect to trigger such failing – a fatal...


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