Jamba Juice External Evaluation Essay

Case Analysis #1: Jamba Juice

Sociocultural Factors

Sociocultural factors affect and minimize consumption ideas, needs, desires and purchase behavior. People coming from different countries and different regions have different existence patterns and different sociocultures. These differences straight influence the items that sectors want to produce because people might even have different behaviour and worth toward the same product because of different sociocultural factors. With the rapid development of modern society as well as the continuous improvement of living standards, the level of attention paid out to overall health has increased. " Franchise businesses continue to absorb their consumers' need for comfort, new flavours and, certainly, healthier options” (Fenwick, 2011). In order to provide goods that can satisfy consumers, Jamba Juice's promoting team " reviews reports, health trends, product innovations, as well as client focus group input about what… [their] own consumers think… [they] should be offering” (Fenwick, 2011). Due to several socialcultures, Jamba Juice as well introduces warm beverages and foods for their regular fruit smoothie menu to satisfy different consumers with different desires in different areas. Technological Factors

Jamba Juice is identified by their healthy and nutritive materials. The company said " by using only 100-percent real fruits and fresh fruit juices in its drinks. The menu offers not only smoothies nevertheless also fresh-squeezed juices and snacks, including Jamba Bread and Jamba Pretzels. The smoothies can be purchased in three sizes: 16-, 24- and 32-ounce servings” (Cannon, 2004). Jamba Juice needs large amounts of fresh or fresh-frozen fruits and veggies. Hence, keeping these unprocessed trash in great, fresh top quality becomes probably the most important concerns for each Jamba Juice retail outlet while ensuring shortage of unprocessed trash will not happen. In order to ensure the uncooked materials' fresh quality and enough dotacion, Jamba buys all raw materials a year before hand. It also conducts assurance tests at the time of packaging the unprocessed trash to make sure the vegetables and fruits is not going to rot throughout the lag time. With the purpose of becoming the fast food alternative, Jamba Juice's foods and beverages should be prepared and ready in a very short time. Hence, the organization purchased various fast-cooking types of equipment to help these groups make refreshments and foods so that buyers can grab and move without waiting. Threat of Entry

The entry level intended for restaurant store industry is known as low. This can be indicated by high financial systems of level and large capital requirements. Economies of Scale

" As of January 3, 2012, there were 750 locations in the United States consisting of 307 Company-owned and operated stores and 443 franchise-operated shops.  In addition, as of January 3, 2012 there were 19 international locations” (Jamba Juice). Economies of scale include played a crucial role in cost lowering. Jamba Drink advertized its products with the motto of health. It demands great amount of organic vegetables and fruits. Purchasing most of next year's required supplies simultaneously at the height of the season helped to reduce the device cost and avoid a deficit of raw materials during production. Capital Requirement

The administrative centre requirements had to produce these soft drinks will be high. Jamba Juice presents a variety of drinks in order to attract different clients with different flavors. Hence, it requires to share a large amount of expected produce that requires large amounts of investment. In addition , technologically outstanding equipments are needed to maintain these raw materials in good quality that implicates another huge investment. Finally, in order to identify Jamba Juice from its competitors and maximize profit and sales, the business needs to spend a certain amount on adverting and marketing. These financial purchases together help the low access of going into the market. Benefits of Buyers...

Mentioned: Cannon, Leeann. " Jamba Juices Up NY Enlargement With Times Square-Area Product. " В Nation 's Restaurant NewsВ 38. 30 (2004): 188. В Business Supply Complete. Web. 29 Feb. 2012..

" Consumer Trends, Demographics Bode Well For Long Term. " В MmrВ 29. one particular (2012): 69. В Business Resource Complete. Net. 29 February. 2012.

Fenwick, Laura. " Franchises Help Ease Customers ' Battle Of The Bulge. " В Franchising WorldВ 43. 12 (2011): 89-90. В Business Source Total. Web. 30 Feb. 2012.

Jamba Juice, Company. " JambaВ® Acquires Talbott Teasв„ў - Expands Consumer Items Platform. " В Business Line (English)В 2: В Regional Business Media. Web. twenty nine Feb. 2012.

Khermouch, Gerry, and Toddi Gutner. " Now That is a Rich Marketplace. " В BusinessweekВ 3943 (2005): fifth 89. В Business Supply Complete. World wide web. 29 Feb. 2012



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