Gksf Article

CHAPTER-1

INTRODUCTION

Phase - 1

INTRODUCTION

Grand Kerala Shopping Festival, often shortened as GKSF is a shopping event in Kerala. The event is carried out by Tourism Department in co-ordination with the Industries and Commerce Department, Finance Division and Local Self-Government Department. Through this shopping festival, the Kerala govt aims to transform the State to a hub intended for international buying experience and thereby release " Buying Tourism” in the State. Purchasing festivals happen to be being done in many metropolitan areas in the world. As compared with other Purchasing festivals G. K. T. F. turns the entire Express of Kerala into a large shopping mall combining the big, channel and small scale traders. Participation of producers and dealers of buyer durables continues to be increasing year in year out since its starting in 2007. In every single season earnings from GKSF to Authorities is elevating. GKSF traders can enhance their own brand image possibly by taking part in GKSF or by sponsoring traders can build up their particular reputation inside the highly competitive environment. Southern Indian Financial institution, Federal Financial institution, Malabar Precious metal etc possess utilized this kind of chance efficiently. Road-shows done at the countrywide and worldwide levels in association with GKSF really helps to create a popularity for those firms. During the period of Grand Kerala Buying Festival, retailers and retailers registered underneath G. K. S. F. offer a comprehensive portfolio of discounts and attractive prizes etc . to its customers. Along with the assured shopping encounter, customers are offered with gift coupons for any fixed really worth of buy entering these people into each week and super lucky attracts. G. E. S. N. is a unique vacacion that redefines the very importance and satisfaction of purchasing. Kerala the southernmost state of...



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