Boulal S i9000 W6 The River Treasure Piano Group Research Daily news

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The Pearl Lake Piano Group

Sakina Boulal

Glion Company of Higher Education

December seventh, 2014

Business Summary

Pearl Water Piano Group (PRPG) was established in 1956 in Guangzhou, China. Nowadays PRPG is definitely the largest manufacturing plant of game in the world having a domination from the domestic China market and a 13% market share in America, by making over 83, 000 pianos in the world in 2008 and exporting to more than 70 countries. Zhicheng Tong is actually a talented and challenging CEO of the PRPG, which is offering the company for over 50 years in various positions, New tong/tanga has often set the goal to show and present the product of the company on the globe market as the best quality world wide. Opting the internationalization strategy to challenge the business by going into the world's US industry thru exhibitions and total annual fairs to research the market, also to innovate the corporation to succeed internationally. Appointing experts to train the workers and to upgrade the keyboard as at the very top product approximately world top quality standard is the main goal of Tong. From this report we will recognize the secret in back of the application of the alliance approach in the foreign and the ALL OF US markets.

Stand of Content material

List of Dining tables & Statistics

Bonefish picture, Fig. 1 ) ………………………………………….. 6/7 Background………………………………………………………….. some Issue statement………………………………………………………. 4 Tong's Strategy………………………………………………………. four Problem Examination

1 . SWOT Analysis…………………………………………4/5/6 installment payments on your Fishbone Analysis…………………………………. …….. 6/7 Recommendation………………………………………………………7 Actions Plan……………………………………………………………7/8 References…………………………………………………………….. 8

Background

The piano has a European record in over 300 years back, that was introduced in china in 19th hundred years. The PRPG is a musical instrument producer organization which was proven in 1956 on the banking institutions of Gem River in South Chinese suppliers in Guangzhou where the brand of the company coming from. The PRPG has achieved an international growth due to the reputation, which in turn it is specialized in the skills and commitment with the hard work from the craftsmen's due to the ambitions of Tong.

Issue statement

In this survey, we are going to recognize the opportunity from the internationalization of PRPG and assuming ourself as the professors who have visited New tong/tanga in Mar 2000 to investigate the transmission to the further foreign marketplace and the US market by simply presenting the good qualities and disadvantages, strategies and recommendations.

Tong's Strategy

Tong started working with PRPG from a young age as being a repairman until becoming the CEO with the company which has a vision from the globalization under the strategy cha?non by increasing in the domestic Chinese product sales and looking forward to the emerging markets. Tong presented PRPG in the US industry at the twelve-monthly fair the first time, which was not really successful when it was a good lesson to drive a head a business to the goal of being the very best producer from the piano on the globe, which it is very important to the provider's culture to grow and succeed. New tong/tanga has put in lot of money and efforts to invite the world's professionals in piano industry who have brought a comprehensive improvement to the PRPG in timbre known as " Euro Tune”, and by appointing the American retired knowledge manager ex-working with one of the well-known piano industrial facilities in ALL OF US to solve the technical problems. Tong had a joint venture while using top businesses in different countries by using strategic alliances and localization technique to achieve his goal as stated by Peng: ”strategic complicite are non-reflex agreements between firms concerning exchange, writing, or co-development of products, technology, or services” (Peng, 2008).

Analysis of the problem

1 ) SWOT Research

SWOT...

References: When the industry leadership defines the standards (Porter, 1996). The corporation succeeds.



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