Baleno case write up gp3 Essay

 Bus4003 Retailer And Channel Management

Belano case write up

Group 3:

Lam Chong Yan s116112

Ho Ching man s116078

And so Ching Wai s116226

Yung Chi Fung s116309

Lee Kin San s116142

Wong Yan Ho s116284

Launch

Today, Belono is one of the the majority of successful leading to get into Cina casual have on market when ever many of Hk retailers were focus on the neighborhood business. By a vision of enormous potential market in Chinese suppliers, Baleno took this valuable chance and began allocation of resources to explore the China market and widened its dealer operation in China by 1992. While using adoption of appropriate strategies and a well-established price tag mix, Baleno penetrated into the market quickly and built up its own competitive advantages. Therefore , it is worth to have an in-depth look into the important of success in case of Baleno. In this article, all of us aim to give you a good knowledge of the background of Baleno plus the situation of apparel industry in China from 1996 to 3 years ago. Challenges of Baleno as well as its responding approaches would end up being stated. Base on the implemented strategies as well as its reasons behind, realization would be pull by the evaluation of approaches and judge whether it is success or certainly not. � History of Baleno and the circumstance of apparel industry in China Start out with the background of Baleno, it was originated from Italy in 81. The main organization was the procedure of apparel retailer shops and mainly served the Hong Kong marketplace. In 1996, Baleno was acquired by a company referred to as Texwinca and established Baleno Holdings Limited as the holding company. The father or mother company Texwinca is one of the major companies active in the production, dyeing and advertising of woven fabric in Asian. Since the fabric development, garment developing, dyeing and bleaching and casual wear retailing had been vertically built-in within the group, resulting in cut costs and economies of size. Better still, taken advantage of from the Texwinca group business structure and relationships, the establishment of Dongguan manufacturing plant ensured that a stable supply of products to its retail store and helped reduce transaction cost in distribution. After the acquisition, Cina became the main element target markets of Baleno since the rapid growth of China's economy. Increasing income as well as the government's initiatives in stimulating spending possess resulted in increased domestic intake. The elevating purchasing electric power and willingness to pay out of customers in China drives Baleno to endure a rebranding process and tried to expand the store operations in China. Over time, with good rebranding strategies and marketing plans, Baleno expanded its network rapidly in China. With years of clothes experience and effort, in 2007, Baleno became one of the most famous brand in causal wear market in Chinese suppliers with 3347 stores situated in different areas of China. Furthermore, the Baleno group works over 6th brands much more than a few countries. This kind of builds up a strong retailer brand and network. The quest and its core values of Baleno are VISITS which is why are symbolizing Value-for-money, Development, Simplicity, Trust and Support. With these types of important morals, Baleno is definitely dedicated to offer customers quality service and clothes which has a competitive cost. Meanwhile, in the act of getting together with customers, a trustworthy connection is supposed to build up and be maintained. The retailer structure of Baleno is niche store that clearly focus on selling attire products or accessories of Baleno.  On the other hand, Baleno retreats into multichannel way. It presented its services and goods to clients by physical stores, magazines and net. This combination of channels allows Baleno to offer a unique shopping experience by each funnel and fulfill a larger spectrum of customers. For the kinds of ownership, the retailer stores operate mainly in...



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