Although alcohol sometimes causes fast poisoning, frequently brings about long-term addiction, and alwqays treatens self-control. our society encourages drinking. Many father and mother, by their case in point, give children the impression that alcohol can be an essential ingredient of social gatherings. peer pressure turns bachelor get-togethers, fraternity initiations into compettions in "getting trashed." In films and rock clips, in night-clubs and pubs. By age twenty-one, the common American has seen consuming on Television set about 75,000 times. Alcohol advertising appear with pounding regularity in magazines, on billboards, in college or university newspaper adding to a harmful myth about drinking.